Mendi – Cryptopicnic – Crypto Influencer Agency

About

Whether youʼre an individual, protocol or institution, Mendi Finance allows
seamless access to the top money markets on Linea. Completely permissionless
and opensource, Mendi empower users to deposit assets, use them as collateral,
and borrow with unparalleled ease. Secured by top on-chain safety products,
Mendi Finance aims to provide the most secure lending and borrowing
experience.

Goals

Establish Mendi Finance as the leading lending protocol on Linea.
Offer competitive incentives for money markets.
Ensure deep liquidity and simplicity in trading strategies.
Connect retail and institutional investors with DeFi to generate high yields.
Maintain and moderate the community in the highest standard.
Expand the Mendi ecosystem with new partnerships.
Empowering the entire community in decision-making is at the core of Mendi’s
identity as a DAO Decentralized Autonomous Organization).

Challenges

Maintaining High Liquidity: Ensuring sufficient liquidity in the protocol and on
each market.
User Acquisition and Retention: Attracting and keeping users in a competitive
DeFi space.
Security: Protecting user funds with robust security measures.
Effective Incentive Distribution: Managing and distributing incentives
effectively.
Balancing Simplicity and Complexity: Providing straightforward trading
strategies while bridging individual and institutional investors with DeFi
opportunities

Development Journey

Conceptualization: Acknowledged the need for a trustless, decentralized lendingplatform. Conducted thorough research to understand user needs, identify marketgaps, and determine the best blockchain for a lending protocol.

Design & Architecture: Recommended Linea, Ethereum L2, due to its superiorsmart contract capabilities. The design emphasizes high security, scalability, anduser-friendly interactions.

Markets: Mendi spans 9 markets, including blue-chip stablecoin markets and Liquid Restaking Tokens, ensuring a diversified and robust offering.

Community Building

Discord: The vibrant Mendi Discord community fosters real-time interactions, support, and feedback. Users can discuss issues, share experiences, and stay updated with the latest protocol developments.

Twitter: Active engagement on Twitter allows to reach a wider audience, share updates, and interact with the crypto community. Regular tweets, AMAs, and community polls keep our followers informed and involved.

Debank: Debank offers a cutting-edge communication tool tailored for DeFi users, enabling precise and targeted engagement. Through Debank, Mendi reach a highly active and relevant audience, facilitating more effective community interactions and updates.

Social Milestones

Twitter: With over 1,000 posts in a year and a follower base of 78K, we achieve 10K organic impressions per post.

Discord: Mendi Discord boasts 68K active members, facilitating daily communication and providing a robust ticketing system for individual inquiries.

Debank: We engage 10K daily active members.

Mendi Ecosystem: Features an extensive network of partnerships, including over 10 protocols building on our protocol and markets and 40 collaborations for joint campaigns and promotions.

Key Features

Smart Contracts: Automate lending and borrowing processes with immutable, transparent code.
User Interface: Intuitive design for seamless user experience from onboarding to transactions.
Security: Rigorous security protocols and regular audits to safeguard assets $MENDI Tokenomics Emission and TGE launch – Flywheel with Lynex.

Overview

Mendi Finance, decentralized lending protocol revolutionizes the financial landscape by providing a secure, transparent, and efficient platform for peer-to-peer lending and borrowing. Designed to cater to both retail and institutional users.